Petite Vogue by Classic Production date
Late 1960s Current rights
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Ruth Espin was born in Waihi and for much of her childhood was raised in Huntly. In 1968 she took a home science position at Otumoetai Intermediate, Tauranga. That year she met her husband Doug Espin and they began their farming life together in the Western Bay of Plenty. Clothing was always important to Ruth. She loved this dress. It reminded her of important moments in her life and how good she felt wearing it. “The Te Puke Mothers group put on the 'Bride of the Year' in 1969. I bought this lovely 'Petite Vogue' brown woollen dress at Mrs Ellison’s in Te Puke, my favourite dress shop. It was so smart, sleeveless, a beautifully fitted top, with white lace collar and brown satin bow. Yes it was my favourite – I could never bear to part with it.”
Joe Lewis had a long career in the fashion business, followed by sons Tony and Bill. Petite Vogue was one of their most popular franchised labels. Their fashion house, Classic Fashions Ltd, experienced a great period of expansion in the 1970s. They invested in the latest technology such as machines for blind-hem stitching, pin tucking, shirring and embroidering. A die press made buckles and metal ornaments.